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The Role of Customised Nutrition in Healthy Living

  • Writer: Jennifer May
    Jennifer May
  • Jul 22
  • 3 min read

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In today’s rapidly changing world, the emphasis on health and wellness has never been more significant. With increasing knowledge about the impact of diet on overall health, customised nutrition programs are increasingly recognised as a means to achieve your health goals. These programs are not simply fad diets; they represent a shift toward a more personalised approach to nutrition that caters to individual needs, preferences, and lifestyles.


What are Customised Nutrition Programs?


Customised nutrition programs are tailored dietary plans designed to meet the unique needs of each individual. With over 14 years of clinical practice, I’ve witnessed how crucial it is to consider various factors such as age, gender, activity level, health conditions/goals, and personal preferences when developing these programs. By understanding how different foods affect the body, nutritionists can create a plan that genuinely supports each person's health journey.


For instance, someone with lactose intolerance may benefit low lactose plan that is mindful to ensure they receive essential nutrients like calcium and vitamin D. An athlete may require a higher protein intake to fuel their training, whereas someone managing diabetes might need to focus on controlling their carbohydrate intake.


Though I've focused my attention on many areas of nutritional practice over the years, the consistent theme is personalisation. Whether customising cals/macros along with taste preferences/aversions in someone struggling to lose weight / helping an athlete or those in high performance roles to improve mental and physical PB's through therapeutic diets / personalising according to blood or stool results, in the end personalisation is the key focus and the only way to guarantee a successful outcome.


So how does this fit in a world of AI and automation?


It’s true that technology is transforming how we approach health, with apps that track calories, platforms that generate meal plans, and AI tools that claim to offer “personalised” advice at the click of a button. These resources can be helpful for gathering data or providing inspiration, but they can’t replace the value of professional expertise and genuine personalisation, particularly for those with complex health needs or ambitious goals (believe me I've tried).


In my clinic, I view technology as a support tool, not a substitute. It can help us gather information, track habits, or analyse trends, but the real impact comes from the interpretation and application of that information in a way that fits you, your body, your lifestyle, your health priorities. Though I do love the idea of my role being more coaching/counselling and less of the analytical/meal planning in the future when technology takes over, we're just not there yet.


For me, the day that technology can effectively take over these tasks, I'll be dancing a happy dance - it is not a threat, it's a helping hand. Personalisation sits at the heart of everything I do, from one-on-one consultations to my resources and programs. If tools can later make my job easier so I can just enjoy focusing on human connection and support it'll be wonderful.


In my book, Ultimate Bloat Buster: Your 7-Day Guide to Good Gut Health, I share practical tips and strategies that can help develop personalised nutrition plans for gut health, laying the groundwork for anyone looking to address common digestive complaints while taking the guesswork out of food choices.


But for those ready for deeper, sustained support, my Fresh Start Program offers the most comprehensive, tailored solution. Fresh Start is more than a one-off plan — it’s a dynamic, collaborative process where we begin with a customised meal plan and continue to fine-tune your diet, lifestyle and supplement approach over weekly sessions. This ensures your plan evolves as your body responds, your needs change and your goals progress.


The future of customised nutrition is a blend of science, technology and human care.

While AI and automation can assist with certain tasks, true personalisation requires human insight, clinical expertise and an understanding of how life circumstances affect your ability to succeed. A tailored plan is not just about data — it’s about connection, accountability and adjustment along the way.


Conclusion

Customised nutrition programs are about creating a sustainable, enjoyable approach that reflects your needs and helps you thrive. In a world where generic solutions and quick-fix apps are everywhere, the value of a truly tailored plan (one that adapts with you and your needs/quirks/uniqueness) cannot be overstated.


Whether you’re seeking practical advice from my book or ready to dive into the fully supported journey that Fresh Start offers, the key is this: you deserve a plan that’s as unique as you are — because that’s where real, lasting change happens.


Want more from me? Book your Fresh Start Program here


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